Daily Archives: 12 November, 2004

because Design Within Reach isn’t

IKEAユs recent advertising campain takes advantage of the concept it has fostered since inception… that great design is useless if only the most wealthy can afford it. By creating a fictitious organization – Elite Designers Against IKEA– they spinal tap a stereotype product designer and humorously capitalize on a disdain for pretentiousness and the publicユs inability to distinguish between a Dunker and a Pablo beyond price alone.